Your Brand Deserves a Message That Matches
Because strong brands don’t wing their message.
If you’re great at what you do—but can’t quite say it?
You’re not alone (and you’re in the right place).
Most of my clients are already booked out, brilliant, or both.
They’ve built their business through referrals and results.
But when it’s time to show up online? Everything feels…unclear.
– What do I even say on my website?
– Why doesn’t this sound like me?
– Why is it so hard to explain what I do?
That’s where I come in.
Why the words matter
Your message is more than clever copy.
It’s the bridge between what you do and what people see.
It’s the difference between:
✔ Showing up confidently or avoiding visibility
✔ Explaining your offer with clarity or dodging the question
✔ Attracting your dream clients or just…whoever stumbles in
When your message works, everything else works better.
Hi, I’m Joanna Kesner.
Your brand messaging strategist and clarity coach.
I help service providers and creatives get the words they’ve been trying to find—so they can sound as strong as they actually are.
Over the past 5 years, I’ve written strategic brand messaging and high-converting copy for entrepreneurs, agencies, and small businesses across the U.S. My clients go from spinning in circles to showing up clearly—with a message that finally clicks.
Before all this?
I was a teacher for almost a decade.
So yeah—I’m good at breaking things down, asking the right questions, and helping people feel confident in their next step.
What to expect when we work together
We start with clarity—and build from there.
This isn’t about rewriting your whole business or forcing you into a formula.
It’s about uncovering what already makes you great—and turning it into words that connect and convert.
You'll walk away with:
– A clear message that reflects who you are and what you do
– Strategic language you can use across your website, content, and sales process
– A deeper understanding of your audience and what actually makes you stand out
– The confidence to show up and share your work—without overthinking every sentence